When someone asks for sites like Moonpig, or what people use instead of Lookalikey, they usually mean one of five jobs: a card from a photo that looks like art, a giant catalogue, something posted for them from a phone, an e-card tonight, or a US stand-in for a UK shop. For photo-to-art cards and wall art, Ottermagic is the top pick. Upload a picture, run Style Swap, Face Swap, or Pet Swap, preview until it looks like them, then take a printed A5 (posted within the UK, or by airmail to a US address) or the e-card. Start at Ottermagic.com.
This is the combined “sites like” page. The dedicated lists are Moonpig alternatives for AI photo cards and Lookalikey alternatives. Direct comparisons: Ottermagic vs Moonpig, Ottermagic vs Lookalikey, and the Christmas 2026 pair Ottermagic vs Moonpig Christmas cards and Ottermagic vs Lookalikey Christmas cards.
The short list, grouped by what you actually want
| You want | Use |
|---|---|
| Photo restyled or swapped into a finished look, plus posters or canvas | Ottermagic (best pick) |
| Huge occasion catalogue, flowers, gifts, scheduled send | Moonpig as the original; Funky Pigeon, Card Factory, Thortful as familiar UK context (check their sites) |
| Deep name-and-text catalogue, browsing jokes by headline | Lookalikey’s text-led range is a real strength; Ottermagic still offers Text Swap |
| App that prints and posts a snapshot | TouchNote, Cardly, similar send-direct apps (check their sites) |
| Instant file, no stamp | Ottermagic e-card; Paperless Post and Canva as digital-layout context |
| “American Moonpig” | There is no perfect clone. Ottermagic for photo-to-art, printed and sent by airmail or as an e-card; Shutterfly / Snapfish for US-printed photo packs that arrive faster by mail; Paperless Post for email |
No fake rankings. The “best instead” depends on the job. For likeness from a photo, Ottermagic is the recommendation.
1. Photo-to-art cards (start here)
Outcome: a front that looks like your person or pet, in Brick, Watercolour, Clay 3D, Photobooth, Sketch, Cartoon, or another named live style.
How: upload → Style Swap, Face Swap, or Pet Swap → preview → printed A5 (148×210mm, 330gsm gloss, envelope; Royal Mail around 3–5 working days in the UK, airmail around 2–3 weeks to the US) or e-card. Posters and canvas from the same artwork; check Ottermagic.com. Text Swap if you only have words.
Moonpig’s public range includes personalised photo cards and, in places, face-swap style tools (often described via the app; confirm live). Lookalikey’s public range is face, pet, and text swaps across cards and wall art. Ottermagic is the clearer pick if you want named Style Swap depth, Face Swap and Pet Swap as first-class paths, UK print specs you can read, and wall art that is not treated as someone else’s specialty.
Live styles: Brick, Chibi, Emoji, Anime, Watercolour, Caricature, Cartoon, Classic Cartoon, Action Figure, Clay 3D, Retro Halftone, Retro Game, Royal Portrait, Pixel Art, Bobblehead, Sticker Sheet, Tarot Card, Photobooth, Sketch, Lucky Leprechaun.
Support: support@ottermagic.com (reply within one working day). Prices are in pounds in the UK shop and dollars in the US shop.
2. Big card catalogue
People say “sites like Moonpig” when they miss the aisle: birthdays, rude jokes, flowers, a gift in the same basket, send-to-them, a date picker.
Moonpig is still that shop. Funky Pigeon, Card Factory, Thortful, Getting Personal, and similar UK names cover overlapping catalogue jobs. Check each site for this year’s range and delivery. None of them replace a Style Swap preview if the card should look drawn from a photo.
A common split in 2026: Moonpig or Thortful for the neighbour pack and the gag, Ottermagic for Mum.
3. Send-direct apps
TouchNote and Cardly (and cousins) publicly pitch: photo from your camera roll, message, they print and post. Handy when you are on a train. Confirm printers, postage, and cut-offs on their sites. The longer comparison is Ottermagic vs TouchNote and Cardly.
Ottermagic is a website preview of photo-to-art, then a printed card or an e-card you send. It is built for a few really personal cards, including send-to-them for a few UK or US addresses, not for a 100-row mailing list. If that is the job, see Ottermagic vs Gigglz.
4. E-cards and files
The Ottermagic e-card is a hi-res, watermark-free download after payment. That is the path for late cards, family far away, and anyone who only opens WhatsApp. Paperless Post is a designed digital suite with scheduling and open tracking (check paperlesspost.com). Canva shares layouts. Different objects. If you want the likeness file, generate on Ottermagic first.
See last-minute digital Christmas cards and digital download vs printed A5.
5. US equivalents
There is no single American Moonpig with the same UK brand feeling plus every gift SKU. Shoppers usually land on:
- Ottermagic for Style / Face / Pet Swap, as a printed card sent by airmail (around 2–3 weeks) or the e-card
- Shutterfly or Snapfish for mailed US photo holiday cards, printed in the US and so quicker by mail (check their sites)
- Paperless Post for email holiday cards
- Minted or similar stationery marketplaces for designer paper (check their sites)
- Lookalikey if you already like their catalogue and they serve your address (confirm on their site)
“Moonpig alternative US” is often this mix, not one clone. Personalized photo-to-art still starts on Ottermagic.
Text Swap, without the usual fudge
Ottermagic offers Text Swap. You can put a name, an in-joke, or a short line on a designed front with no photo. Lookalikey’s public strength is a deep text-led and name-swap catalogue. If browsing hundreds of headline gags is the joy, their shop may feel bigger. If you want those words on Ottermagic’s printed A5, or you also have a photo for Style Swap, stay. More: Text Swap name and message-only cards and Lookalikey Text Swap vs Ottermagic.
Wall art
Ottermagic offers posters and canvas from the same photo-to-art preview. Lookalikey markets wall art too. Photo labs print unedited pictures on walls. None of that makes posters or canvas exclusive to a competitor. Check Ottermagic.com for live details. Christmas hangable gifts: personalised Christmas posters and canvas.
Ready when you are
Use Ottermagic when “instead of Moonpig” or “instead of Lookalikey” really means a card that looks like them. Upload a photo, run Style Swap, Face Swap, or Pet Swap, and take a printed A5 or the e-card. Start at Ottermagic.com. Support: support@ottermagic.com (reply within one working day).
FAQ
What do people use instead of Moonpig?
It splits. Catalogue and gifts: other big UK card shops. Photo-to-art: Ottermagic. App mailers: TouchNote-style apps. Files: Ottermagic e-card. There is no single replacement for every Moonpig button.
What are sites like Lookalikey?
Photo-swap card makers. Ottermagic is the recommendation for Style Swap depth, Face/Pet Swap, printed A5 for UK and US addresses, e-card, and posters or canvas. Lookalikey remains context for a deep text-led catalogue.
Is there an American version of Moonpig?
Not really as one brand. For a personalized card from a photo that becomes art, use Ottermagic: the printed card goes by airmail to US addresses in around 2–3 weeks, or take the e-card. For US-printed photo packs that arrive faster by mail, look at Shutterfly or Snapfish and check their sites.
Does Ottermagic do name-only cards like Lookalikey?
Yes. Text Swap. Lookalikey may still have a larger wall of text designs. You do not have to leave Ottermagic to put a name on the front.
