Questions answered

Christmas card etiquette: when to send, and what to write

om

ottermagic

Published 7 min read

A Christmas card still works when it arrives with enough calm around it, and when the sentence inside sounds like you. On Ottermagic you make the front from a photo (Style Swap, Face Swap, or Pet Swap), preview it, then either post a printed A5 card or send the e-card if time has already gone. Printed cards are made to order in the UK, then posted with Royal Mail to UK addresses in about 3 to 5 working days, or sent by airmail to US addresses in about 2 to 3 weeks. Nobody needs a lecture. They need a date they can plan around, a few lines that do not freeze the hand, and an honest last-minute route. Start the card at Ottermagic.com when you have a photo you like.

Royal Mail and USPS publish their own holiday last-posting dates each year. Check those official pages. Ottermagic's own timing notes, plus a pointer to carrier calendars, live in Christmas posting deadlines for personalised cards.

When should I send Christmas cards in the UK?

Work backwards from the day you want it in their hands, then add Ottermagic's print window: about 3 to 5 working days with Royal Mail after you order, for a UK address. Weekends and bank holidays sit outside that count. If they are travelling, aim for the card to land before they leave, not on the doormat of an empty house.

There is no single polite week that fits every street. Some people open cards from early December. Others pile them until Christmas Eve. Early is kind if your list is long or you know the recipient moves slowly to the letterbox. Later is fine if the front is personal and the note is warm. Rude is sending nothing you meant to send, then apologising in March.

If the 3 to 5 working day window no longer fits, take the e-card. That is the last-minute Ottermagic path: a hi-res, watermark-free download you can print at the kitchen table or send as a file the same day.

When should I mail holiday cards in the US?

Check USPS's published holiday dates for the year you are mailing.

For Ottermagic, the US shop sends the printed A5 by airmail to US addresses in about 2 to 3 weeks, so order about three weeks before you want it in their hands. Closer to Christmas than that, take the e-card: generate the Style Swap (or Face Swap or Pet Swap), download the file, then print locally or send it digitally. If you are posting a printed copy you made yourself, use USPS's own calendar for First-Class and any other service you pick.

Sending to a UK letterbox from the US? Switch to the UK shop in the site header; it posts the same A5 with Royal Mail to UK addresses.

Is it too late to send Christmas cards?

For a posted UK Ottermagic card, it is too late when you no longer have about 3 to 5 working days plus whatever buffer you want before they travel. Check Royal Mail's live holiday dates as well. For a posted US card, the line is about three weeks out. For everyone else, it is not too late if you send the e-card. A card that arrives on the 27th with their face on the front still lands better than a generic e-mail on the 10th.

New Year notes are allowed. "Happy Christmas, even if this is now a January hug" is a real sentence people have written. Better that than silence.

Last-minute options on Ottermagic:

  • e-card, sent or printed by you today
  • a printed A5 only if the delivery window still works: about 3 to 5 working days in the UK, 2 to 3 weeks to the US (confirm at checkout)
  • posters or canvas if the "card" is actually a gift to hang; check live availability on the site, and still allow time for whatever fulfilment the site shows

What should I write in a Christmas card?

Short, specific, and in your own voice. One or two sentences beat a paragraph you copied from a search result. Mention one real thing: the visit in March, the new kitchen, the dog, the fact you missed them. Avoid stacking adjectives. If you freeze, write the first honest line, then stop.

Printed Ottermagic A5 cards can stay blank inside for handwriting, or take a printed message where the product allows. The e-card is a file; add your words in the message you send with it, or on whatever you print.

Family

  • Merry Christmas from our chaotic kitchen to yours. We think of you when the good biscuits come out.
  • All our love this Christmas. The children still talk about the den you built in the garden.
  • Happy Christmas. Same sofa, more grey hairs, still yours.
  • With love this Christmas. Thank you for the Sunday lunches. They carry us.

Friends

  • Christmas hug. Come round in January when the good plates are away.
  • Merry Christmas. Still the person I would call if the oven died.
  • Happy Christmas. Here is us, slightly over-glittered. Miss our pub lunch.
  • Love from us. No news, only warmth, which is the point.

Colleagues

  • Merry Christmas and a peaceful break. Thank you for making the hard weeks lighter.
  • Season's greetings. Enjoy the time off; the inbox can wait.
  • Happy Christmas. Grateful to work with you this year.
  • Merry Christmas to you and yours. Thanks for the backup on the messy project.

Keep colleague notes professional. Skip in-jokes that only work after three drinks. If you are writing to a boss, shorter is kinder. A separate guide on tone sits in teacher, colleague and boss Christmas cards.

Someone grieving

Do not cheerlead. Do not write "they're in a better place" unless you know that language is theirs. Name the missing person if it feels right.

  • Thinking of you this Christmas, and of [Name]. No need to reply. We are here.
  • Holding you in mind this season. If you want company or a quiet walk, say.
  • Remembering [Name] with you. Wishing you gentleness, not sparkle.
  • You are not forgotten this Christmas. We are only a message away.

A quieter Style Swap, such as Sketch or Watercolour, often fits better than a loud novelty front. Face Swap into a gag scene is usually the wrong tool here.

People you have lost touch with

  • Merry Christmas. It has been too long. I still grin when I think of [one shared memory].
  • Happy Christmas from our house to yours. Would love to hear how you are, no pressure on a long reply.
  • Season's greetings. Saw this photo and thought of the old days. Hope you are well.
  • Hi. Still me. Still fond of you. Hope this finds you kindly.

You do not owe them a life update. One sentence of warmth plus an open door is enough.

Front, faith, and manners

A Face Swap into a silly scene asks for a lighter inside line. A Royal Portrait or Watercolour can carry a shorter, more sincere note. Pet Swap is allowed to be daft. Text Swap works when you have no photo. If you are writing to your head teacher, skip Bobblehead unless you know they would love it. See funny Christmas Face Swap cards when the joke is the gift.

If someone does not celebrate Christmas, use the words they use: Season's greetings, happy holidays, or a winter wish. Inclusive wording, including US "holiday card" language, is in Happy Holidays and Season's Greetings Style Swap cards.

Printed card vs e-card, in etiquette terms

A handwritten A5 in the post still feels like effort, because it is. Ottermagic's printed card is a proper greetings card: 148×210mm folded, 330gsm gloss, envelope included, printed to order in the UK. That object is worth sending when you have the working days.

An e-card is not a lesser emotion. It is the honest tool when geography or the calendar has already won. Send it with a real sentence, not only the image.

Posters and canvas exist if the "card" is a gift they will hang. Check Ottermagic.com for live details.

Questions on print itself: UK print specs and personalised card delivery times.

Ready when you are

Write one true line, then give them a front that looks like your people. Upload a photo, run Style Swap, Face Swap, or Pet Swap, and preview until it feels right. Post a printed A5 (about 3 to 5 working days in the UK, 2 to 3 weeks to the US), or send the e-card if you are already late. Check Royal Mail and USPS for their own holiday dates. Start at Ottermagic.com. Support: support@ottermagic.com (reply within one working day).

FAQ

When is the last posting date for Christmas cards?

Ottermagic does not set Royal Mail's or USPS's holiday dates. Read the carriers' published pages for the year, and read the Ottermagic posting-deadlines article. For Ottermagic print, plan around about 3 to 5 working days in the UK and about 2 to 3 weeks by airmail in the US. For anything tighter, use the e-card.

Is an e-card rude?

No, if the picture and the words are personal. Rude is a blank forward with no sentence. Ottermagic's e-card is a hi-res download of your swap, which you can still print at home.

Do I have to write a lot?

No. Two kind lines beat a page of padding. If you are grieving with them, fewer words and a named memory are plenty.

Can I send New Year cards instead?

Yes. Say so inside. People understand delayed post, illness, and life. A clear phone photo is enough for Style Swap; Face Swap prefers one face in the crop. No photo? Text Swap still covers a name or greeting.

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